Social Network - The Following Great Marketing Choice?
  • With therefore much curiosity about how social networks work, one begins to wonder if you have advertising potential within these social networks?

    I've been watching social networking for quite a while now. The truth is I am a part of various social-networking internet sites including and only...

    There has been a virtual explosion of social networking internet sites in the past year or two. Even the players like Google, Yahoo and MSN are receiving into it.

    With so much interest in how social networks function, one begins to wonder if you have advertising potential within these social networks?

    I have been seeing social networking for some time now. In fact I'm a member of numerous social network web sites including and just to name two.

    I joined partly because I wished to see what they were, but moreover to see what influence social network might have on SEM in-the coming years.

    I have been an associate of various ser-vices for some time and the reach these sites have is amazing.

    For instance, from my LinkedIn network of seven people I have an extended network of over 12,600 people.

    Suppose - I'm only a click or two away from close to 13,000 other folks who share my similar interests ranging from what I like to watch on TV to work I can give for them.

    Through their connections and my connections, I am attached to people ranging from the American Cancer Society, to Sun Microsystems to the University of Texas to Google.

    But what marketing opportunities exist for Social Media?

    Well, let us have a look at MySpace.

    MySpace is among the prime sites on line today. It racked up 9.4 thousand page-views in August 2005 (more than Google) and new customers are signing up at-a mind-boggling rate of 3.5 million a month.

    MySpace is typical of where todays 18-30 year old visits manage their digital life. It allows users to post photographs of themselves and their friends, develop a website, list a common groups, watch and share videos, suggest things you can do and lists a set of people they consider friends. It's with this 'Friends List' where all the opportunities lie.

    All thirty million plus customers of MySpace have a friends site that lists people that person views their friend. This can be a list of individuals who they are interested in conversing with and about, as well as hearing from on a normal basis. They can send you messages, comment on your photographs, read your websites, in addition to abandon messages that you can then share with the others once you put someone as your friend. That is an opportunity for instant feedback about you.

    The capacity to add friends to your page is key for advertising to MySpace consumers. Based on Courtney Holt, mind of new media and strategic advertising at Interscope Records, 'This technology is growing up without having ever observed programmed media. To study more, please have a look at: 'They don't think in terms of the record, and they do not think in terms of a TV schedule. They think in terms of TiVo, P2P, AOL, and needless to say MySpace.

    You can view how this might develop. To get a different interpretation, please gaze at:

    Let us say you create a MySpace account to talk about your products or services. You website about it and seek out others that may share your interests.

    You then invite them to be your friend. Once they become a friend you start your 'gentle sell' selling your solution to them.

    As they grow to understand it, they start blogging and discussing it. Soon hundreds or even thousand of individuals are talking about you and your product or service.

    Do not think this can work?

    Allow me to give you some examples. There are lots of companies who've gotten their start on MySpace. Dig up more on by browsing our su

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