Logo Design - 5 Guidelines You have to know!
  • Logos represent the look of your company or brand. It aptly delivers your organization goal or message, if designed by a specialist. A logo should be designed remember some parameters or benchmarks. Two most significant stuff that a company logo artist should remember are uniqueness and originality. Without these two parameters, a company logo design is bound to certainly be a failure.

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    However, there are more important aspects which also demand equal attention. This short article, will therefore, inform readers about a number of the rules of logo designing. Let's take a look:
    1. Originality and Uniqueness

    Whenever you design a logo for your brand, make sure that the designs used are exclusively yours. Copying ideas, designs and concepts is very little good idea, if you wish to you could make your logo memorable. In case your designer borrows ideas or steals them, your company might get into legal complications. Their logo you're aping might file a copyright infringement suit upon your firm. Therefore, ensure that your custom logo is original and matchless.

    2. Color is usually Secondary

    It's correct that color is a component and parcel of your respective brand. However, as much as design for the logo is concerned, color must always play an extra role. Using color is ok when the designing is better, else not. Colors will help in holding the structure till the time once the contrast between two diverse shades is distinct; else it is going to mess up the logo, if employed in white and black. Therefore, more emphasis needs to be given on design and graphics which fits the theme of one's brand.

    3. Avoid Gimmicks

    Your logo needs to have some design genuineness and communicate the actual nature of the business to folks. Customers should be able to identify your brand as soon as they appear your company logo. Instant brand recognition however, doesn't indicate that you apply gimmicks in your design. A logo that's just meant to create some publicity stunt will likely be out rightly rejected because of your audience.

    Logo taglines or designs designed to use gimmicks will convey a superficial message, and may conceal the real nature of one's products. Therefore, only making cosmetic changes like adding lens flares, drop shadows or bevels into a logo will make it look unprofessional. Remember gimmicks can produce a craze limited to a brief period.

    4. Balance in Logo Height and Width

    There should be some balance relating to the logo height and width. A logo that is too wide or too tall will not have a professional appearance. It is best that you apply a square shape or form since that will enable optimal flexibility of the logo, especially when it's in combination with other elements of design.

    5. Apt Footprint

    The 'footprint' of an logo means space that is needed to rate the logo on a page. Therefore, you must ensure that the footprint just isn't weak; else irregular design components will run beyond your footprint. Consequently, it will have a negative impact on the dimensions of the brand, and will be visually clumsy.

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